Tuesday, September 11, 2012

Oasis - Cigerettes and Alcohol


Camera work – impact?

How many shots are there in the promo? 170ish
On average, how long are the shots on the screen? 1 or 2 seconds
What type of shots are used frequently? Why? Audience, instruments, canted angle, close ups and mid shots – authentic, importance of members, cut away shot to the crowd showing them having fun or as to whether hey were having fun
Any camera work? Handheld – zooms, pans,
What point of view is the camera work from? (Notion of looking) audience member or a VIP backstage

Editing/sound

How does the editing fit the track? Goes with the beat/tempo of music. Following structure of song
What types of edits are used? Straight cuts/ fades/ dissolves/ etc? Cut away to props depending on words in lyrics, straight cuts – keeps pace
Any visual effects used? Where? Why? Warping effects/ distorted goes with music and lyrics. Black and white, contrasts
Use of diegetic/ non diegetic sound? Synching (lip synching, musical instruments)

 

Mise-en-scene

Significance of setting? Front stage, performance, back stage, narrative
Significance of props/motifs? Alcohol, fags, the instruments/amplifiers
Use of lighting? Spot lights
Representation of band/ musical genre/gender/age?

Beach Fossil - Adversity

 

Presentations about Beach Fossils - Adversity







 

Key conventions of a music promo


Camera work – a range of shot types, a range of camera movement, composition/framing, point of view
Editing
Mise-en-scene choices - props, locations, people, lighting
Use of sound

Editing - cuts transitions, video effects, SFX, CGI

Narrative/performance - is there a balance?

Impact of genre

Other concepts in a music promo are;-
  • illustration - the promo basically illustrates the ideas / narrative in the song lyrics
  • amplification - the promo uses a key idea / image from the lyrics and develops it
  • Disjuncture - the promo bears no resemblance to the lyric or its meaning; often seen as unconventional / ‘arty’ videos
These different concepts are all to do with the content of the music video in reference to the lyrics.