A Digipak is a papaerboard or card outer binding packaging with one or more plastic trays which holds CD's or DVD's that clip in on the inside. A Digipak is a more expensive form of packaging for the artist or band to sell more than just their songs on a CD. Digipaks can hold more than one CD and can include postors, lyric booklets and background information about the artist or band. Digipaks are more commonly brought by people who are collectors or 'die hard' fans because of the extra items that are included in the pack.
Digipaks has different Pros and Cons that the band or artist wanting to make a Digipak takes into consideration. The Pros of a digipak are;
Cheap to produce in bulk
It can include more artwork which means it becomes more appealing to the buyer
Has potential to include more pockets or panels depending on the design
It can store CD's and any bonus items that are provided
Its appealing to collectors and they are willing to buy it
The Cons of a digipak are;
They can look tatty if they are used a lot
If the design is to hold CD's in with foam then they may fall out
If the design is for plastic teeth to hold in the CD's and they break then they can fall out
If made of card then it can get damaged easily by water or by tearing
Looking through the years of music video's each one has moved further than the previous year. This brief history will show music video's from the 60's, 70's, 80's, 90's and 00's.
Music video's originally were made to replace the artist or a band when they were unavailable to do a live performance on Top of the Pops. Top of the Pops at the time was the only way, apart from buying a concert ticket, of seeing more than one band at a time doing a live performance on TV. If the singer couldn't make it onto these TV programmes if they were overseas or on tour then they would play these Music promos/videos instead to fill the slot.
Bob Dylan 'Subterranean Homesick Blues' 1965 -
The cue cards are in time with the lyrics
The performer (Bob Dylan) is in shot holding the cue cards
It's set in an urban location, this could be to show Bob Dylan as a normal person instead of a celebrity.
The promo includes just one shot which is continuous throughout the whole 2.19
Black and white - low budget
The Beatles 'Strawberry Fields forever' 1967 -
The editing is sophisticated for that era
The editing is in time with the beat of the music
There are different camera angles - close ups of band members, mid shots staring all band members, long shots
It's in colour
The film work is still basic
There are weird props
Mike Nesmith came up with the idea of a Music promo based cable TV programme. This was the start of MTV.
David Bowie 'The Jean Genie' 1972 -
Range of camera shots
Narrative and performance - more performance
Footage of a live concert and in a white studio
Clothes fit the genre of his music
Close ups of Bowie
Close ups of instruments
Narrative - footage of Bowie and a woman in the street with her dancing, this is only shown in the first 1.04 the rest is performance
Lighting shows everybody that needs to be seen clearly
Quick/slick editing
The rise of MTV! MTV was established in 1981 and grew rapidly in the US. This had potential of publicising an artist or band quicker and was quickly realised by the artists and bands. the early audience demographics led to a dominance in white, rock males.
Aerosmith/Run DMC 'Walk This Way' 1986 -
Close ups of instruments
Close ups of main people involved in song
White rock meets black rap - controversial of the time
Starts off in a sort of flat fighting for the lime light ends up on a stage sharing the lime light
Outfits suit both styles of music genres of both bands
Oasis 'Wonderwall' 1995 -
Black and white
Close ups of band members
Close ups of instruments
Match on match
Range of shots with quick editing
Small amounts of colours
Effects - negative shots, one bit of colour against the black and white, duplicate shots of band members
Overlays images of the band members
Effective lighting
Clothes suit the genre of their music
Narrative shots where the band are not playing but has no link to the lyrics
Outkast 'Hey Ya' 2003 -
Performance is part of the narrative
More than one band member but actually its the same person wearing different clothes with slightly different styles
Good quality camera work - steady, range of shots
Same colour scheme - white and green
Some aspects of the lyrics link up to the footage in the video
The present
Convergence: availability of music videos are now more on demand what with there being YouTube which has copyright rights on it, iTunes also offer music video downloads, mobile phones access it making it more mobile to view videos. Alos, there is now a wider range of genre based music channels allowing more people with different prefencences to be able to watch more music promos than what was available back in the 1960's.
For our Preliminary task a group of 4, including me, decided that we were going to do Britney Spears - ...Baby One More Time as our video and almost do it shot for shot similar to the original.
This video is the original pop video
This is our Preliminary video of our copy of the pop video to the end of the first verse.
