Question 2: How effective is the combination of your main product and ancillary texts?

 

The combination of these three products work well together as a promotional package as they have a clear link in advertising and representing the band ‘Dance Grenade’ as they feature the band name, music and an image of the band. The magazine advert and the digipak have a clear link in colour schemes with the paint splats. Also they have the same image from one of the sides of the digipak for the magazine advert which is of the band with their instruments posing. We chose this image because it showed the band having fun and showed them with their instruments. Within the music video is a variety of colours that are in the digipak and they occur mainly in the lighting of the stage, the fireworks and in the sparklers where we repeated the clip but changed the colour of each one linking the parts together. The digipaks and magazine adverts have eye catching colours in the paint splats which are more likely to drag the target markets attention to these than it would for another promotional package of a different band. The colours keep it fun just like the fun factor in the music video which the band wanted.

Exhibiting these products will be done by traditional media methods such as, music channels, music magazines, general magazines and/or in music stores/online music stores. These methods of exhibiting a product are widely looked at by the general public opening up the bands fan base than what it would maybe have done if they had only put it out there and word of mouth took it. It would still reach their target market but older or younger people may hear/see it making it more of a success. A downside to some of these exhibiting media methods is that less people are actually going into stores or watching music videos on music channels as there are newer methods such as downloading albums instead of buying the actual album and having it on disc format. The increase in downloading music and videos on exhibiting media methods like YouTube, ITunes and the internet means that there may be less of a promotional target market for the band to reach out too. So thereby exhibiting the promotional package on these sites too will mean that every aspect of the target audience is achieved in promoting the song and band. Music Chanels such as MTVmusic will be more suitable due to the popularity and the diverse genres that are shown on these chanels. By using both these methods, traditional and modern it allows the band an increase in fans and profit. Those that are the hardcore fans in collecting everything from the artist/band are able to do this in this case of Dance Grenade as they can buy the digipak which is promoted by the magazine advert but also download the music video from ITunes allowing them to have all aspects of promotional material themselves.