Question 3: What have you learned from your audience feedback?

We carried out our initial research by doing a questionnaire for people to answer so that we could gain a target market and what people want to see within a music video. We also got the people carrying out our questionnaire to listen to the chosen song to hear what they would expect to see in a music video for this song. Getting this feedback was effective in that we could collect a large amount of feedback and audience research just by printing off questionnaires.

We also gained some research by videoing a range of ages about music promos and what they could vision in an alternative genre music video. We also played them the song and asked them a few questions to do with our chosen song by Dance Grenade ‘Korma Chameleon’.

By getting this feedback then we could get inspirations from other bands that are already available and find out what people want to see also by getting a range of ages it opens up our target audience to not just being in that teenage group, it opens it up to a wider range, 16-30 years. Our main findings from our audience feedback was where people would like to see it in terms of season is in Summer or Autumn. Around the time of us filming it was in Autumn which was the season that we set our production in. Our other main finding was that of what visual image did the audiences want to see. It was between live performance and being with friends so we used both of these within our production. We used some of our feedback with our bands ideas to be able to begin constructing and planning our music video so that it features elements of what the audience/target market would like to see. From our feedback we decided that we are going to have a happy feel to it and slightly humorous with lots of people having a good time which links to being with friends. Having both of these methods of collating research allowed us to be able to get more responses and more audience research so that we had more to work from.

Whilst making the music video we wanted to know, because it was a local band and we wanted to get a buzz about ready for their music video that we were making for them, if people were looking forward to it coming out soon. So we made a Promo Preview with some of the footage from what we took on days of filming. This was effective because the band could see what footage we had and also the quality of the footage. it also gave the band an 'advert' for themselve but also for the release of the music video that we were producing. Having the band close by meant that they could actually be in the music video and apart of the digipak/magazine advert but also we could capture them in the music video instead of using actors so that we were actually producing a video for somebody not just for this course. We did have to go with what they had visioned as well as what we had visioned for this music video so had to combine the two ideas. We did have some drawbacks in that we had ideas but it wasnt the bands vision but because we were making the production for the band as well as for this course we all had to come to a compromise which did work out better than what we had expected.

This allowed people to spread the word that the music video was coming out and it gave us an idea of how our footage looked in as part of a mini film.

We then posted the actual music video onto Facebook and onto DanceGrenade’s Facebook page. By posting it onto social networking sites people can easily watch the video and comment on whether they like it and what they like about it.

We also asked the band what their opinion on the music video is and what they feel we could have improved on so that we got their initial feedback.

Loui, Gavin and Adam are 3 of the band members and they thoroughly liked the digipak which we posted onto Facebook. Getting this feedback from the band for the ancilliary tasks and the music video was successful for us and for them. They liked both aspects and were very pleased with the overall outcome. They were also very happy that we had chosen them at the end of this project and showing them what we had made in terms of music promo as well as digipak and magazine advert.

We then went to most of the same people that we had interviewed before constructing the music video to get there feedback as to whether they like the different elements that they wanted in a music video promo that we have featured. The people that we interviewed first allowed us to have a target market so by re-interviewing them we got their opinion as to how much they liked it.