We got in contact with the band via Facebook and text as to whether we could use them and their song for our project. This overcame the use of copyright against a song that is already in the music industry. We also used Facebook to carry out audience research and feedback by posting our videos that we had made. This was an effective means of gathering information as to positive and negative feedback. Facebook is a well used social networking site that a lot of people are a part of meaning that the friends we have could all see it as most of them are a part of the Facebook community. This meant that feedback got back to us quicker than if we had gone out with a questionnaire. Facebook also became the means of keeping in contact with the band throughout the whole process of filming and getting their feedback. This was an effective method because we as a group and them as a band, one of us would be on at some point. DanceGrenade have their own facebook page meaning we could private message the whole band instead of doing a joint conversation or just emailing one member. This then meant that all the members of the band would see our questions and then either one or all of them reply back to us. This meant that communication with the band was simpler and quicker.
We used YouTube to get inspirational material from by looking at what is already available for people to view and enjoy. It allowed us to be able to see what videos are available as part of a similar genre to the song we chose. It allowed me to view different conventions within music video promos and gave me ideas as to what we could put into our promo. We also used YouTube to get feedback from people as they commented on the video giving us positive and negative feedback. We posted both our music video promo and our preliminary task onto YouTube as it was easy and simple to upload these videos onto YouTube and its easy to access on social networking sites and easy to upload onto blogger.
Photoshop was used as a means of creating our digipak and magazine advert. It includes a range of effects that we could use and created an overall professional look to the products as it is a high quality editing programme. It is simple to use and also allowed us to be more creative in adding different layers within the image to improve our products that little bit further. To create the overall digipak and magazine advert we used photoshop by using an image that was taken on the day and using a select tool to delete out everything in the background, leaving just the band members figures. We then had paint which we smeared onto black paper giving it a marbled effect and then took a photo of it. On Photoshop we edited it so that the colours were different to what they were originally. We did this by clicking on the Enhance drop down menu > Adjust Colour > Adjust Hue/Saturation. We then dragged the image of the band members over the top of the paint and adjusted the size of the band figures creating an image that looks eye catching and would allow audiences to recognise the band.

We used dafont.com to get fonts for our digipak and magazine advert. Dafont offers a wide range of font styles to choose from. We ended up going for 2 different Sci-Fi fonts that complimented the reach of the background and overall magazine advert/digipak. Using Dafont was an easier and simpler way of getting these fonts as it is free to use and it was a quicker way instead of us as a group or one of us to design a font when there is this site that is available to many to use.

Blogger was used to record all of our research, feedback, developments, final products and evaluation. It was a good way of keeping the work organised and was easy to record all of my work that I have done over the course of this project.
For this project I have learnt new skills that range from Photoshop skills, editing and camera work skills. The Photoshop skills that I have learnt is that of layering the different images over one another to help create an overall professional magazine advert and digipak. When doing our preliminary task I learnt how to create different shots and used a dolly on a certain part so that the camera moved when the lead person was walking. This made the production look more professional. For our preliminary task as a group decided we were going to do Britney Spears Baby One More Time and we did a copy of the music video in our own school setting and made a dance routine just like in the original includes. having to sync up the dance routine as well as the lip syncing made this difficult but it was a good skill to learn in getting every clip to flow with one another as well to the lyrics within the song. The Preliminary helped the overall production of our DanceGrenade music video as that included a dance routine in it but because it was all one shot it was a long shot of all the figures which we had also included in our preliminary to capture the dancers and the corridor. The skills that I had used last year have now been developed and improved by this project.


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